Productivity Goes Beyond RVUs

by User Not Found | Jun 01, 2012
Speaking on productivity at the American Roentgen Ray Society (ARRS) meeting, Dr. Frank Lexa, professor of radiology at Drexel University and professor of marketing at the Wharton school, commented, “Productivity can be one of the most divisive issues in radiology groups.” Lexa urged the audience to “Focus on accuracy and service, not on who reads the fastest.”

Speaking on productivity at the American Roentgen Ray Society (ARRS) meeting, Dr. Frank Lexa, professor of radiology at Drexel University and professor of marketing at the Wharton school, commented, “Productivity can be one of the most divisive issues in radiology groups.” Lexa urged the audience to “Focus on accuracy and service, not on who reads the fastest.

Dr. Lexa suggested that issues such as report accuracy, through peer review, and obtaining referring physician’s perspective on the quality of reporting are valuable measures a practice should be employing. Workflow, communication and patient satisfaction were also factors to be considered.

Looking at productivity and relative value unit (RVUs) reports does not tell the whole story. Lexa suggests that practices look at the whole picture. For example, is there adequate work space, is the PACS functioning normally, etc.

Find out what motivates the radiologists in your group. Incentives can sometimes backfire, according to Lexa, as radiologists are “knowledge workers.”

Joe Calandra CMO, Midwest Imaging Professionals
Joe Calandra - CMO, Midwest Imaging Professionals
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